Launching a new website definitely has challenges. You need to consider a number of aspects like domain name, web hosting service, search engine optimization (SEO), design elements for stellar user experience (UX), and much more. This can be overwhelming, but it definitely doesn’t have to be. With a bit of due diligence, you can make your website launch a successful one.
Where do you start? To help you begin your website development on the right foot, we compiled a list of four ways to maximize launch success. From branding to SEO, let’s take a deeper look.
1. Begin With Business Branding
Most people jump right into designing their websites, picking a quick domain, and hoping for the best. This is definitely not a great way to have a successful website launch. In fact, you should begin building your site by doing it offline completely. Branding your business is the first and most important step in ensuring your business has success online.
“Brands convey a uniform quality, credibility and experience,” Scott Goodson explained in a Forbes explained. “Brands are valuable. Many companies put the value of their brand on their balance sheet.”
For instance, a business name and domain name need to be established. You need to think about these key branding elements as well:
Two to three colours
Font to use for content
The tone of your content
Brand attributes (five to seven keywords)
Brand characteristics statement
An about your business
Next, you need to take your brand and business to Google My Business to ensure you get a local presence and have the ability to net Google reviews to increase your conversions. Is your brand name and domain available? You can find out using Namecheckr.com.
2. Ensure Your Website Server And Hosting Is Optimized
Not too many new business owners think about the type of hosting and server their website will be hosted by and parked on. This can cause big time issues down the road. Why? One of the strongest ranking signals Google uses to rank websites is page speed on desktops and mobile devices. If you have speed issues, you can be sure your site will be outranked by competitors.
This makes having a professional WordPress web hosting service in your corner critical. The pros have plenty of bandwidth and data storage on their servers for websites, as well as keeping uptime issues to a minimum, if not non-existent. Outrank your competition on Google search by making smart hosting and server decisions.
3. Choose The Perfect WordPress Theme For Your Industry And Niche
The next essential way to make the most out of your website launch is to think about your website’s theme. The days of making a website from scratch are pretty much over unless you need to customize certain aspects of your site. This is because there is a myriad of WordPress themes available to purchase online and easily upload into your WordPress backend. No website developers or coders needed.
But don’t choose free WordPress themes. Free themes are certainly great and have some cool features, but paid themes to give you the ability to really make your website look amazing for visitors, helping you provide a powerful user experience that engages and converts.
4. Make SEO And UX Top Priority When Developing Your Website
While we are on the topic of user experience, it is essential to deliver what your target audience wants. This includes easy navigation and plenty of call to action (CTA) buttons to allow visitors to find the information and/or the answers to the questions they seek. This can make a big difference in capturing leads and sales for your business.
You also need to make SEO a priority. The ability to get more organic traffic can lead to outranking your competition on Google, increasing your overall online visibility, and cut down on the need for ad spend. The more optimized your site is, the higher the rankings, which equates to not need to spend thousands on Google ads to get top search engine page positions.
In Conclusion . . .
The above four essential ways to make the most out of your website launch are a great starting point. Are there more things to integrate for success? Absolutely. The website development journey is never-ending. But the above are a few of the most important, and easiest to achieve.