If you are into ‘Email marketing’ (an efficient way to stay connected with your clients while also promoting your business), you know how important it is to build and grow an email list. But building an email list is not enough if you want to make money.
You need to know how your clients are behaving, their likes and dislikes, and other important information, so as to send them the right emails specifically targeting them. This helps to promote trust and loyalty to a company and grow your business while also increasing sales. Creating webinars, stunning landing pages, and marketing automation are a few essential things that you need to take your email marketing journey to the next level.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automates repetitive tasks.
Most tools are helping you build your email lists by giving you access to email opt-in templates or sign up forms. But, unfortunately, you have to pay for additional tools if you want to automate your email marketing efforts. Up until now, the expensive marketing automation costs have prevented many small to medium-sized businesses from implementing automation.
But what if you find an all-in-one solution at an affordable price tag? Wouldn’t it be great?
GetResponse, a well-known service provider, offering email marketing recently launched its new marketing automation platform at really competitive prices (in relation to other competitors out there) and thus turning from email marketing platform into a “complete all in one online marketing solution for small businesses”.
GetResponse, the World’s Easiest Email Marketing platform enables you to create a valuable marketing list of prospects, partners, and clients, so you can develop relationships with them and build a responsive and profitable customer base. GetResponse includes all the capabilities you need for creating effective email campaigns.
GetResponse Online Marketing Automation Tool
GetResponse Marketing Automation is scalable and grows with your business, so whatever your idea, it’ll help you bring it to life. Here’s a short video that quickly introduces you to GetResponse’s new marketing automation platform.
As shown in the video, GetResponse’s new Marketing Automation tool provides many features:
1. Easy and Advanced:
Set up even the most complex campaigns with a drag-and-drop workflow builder.
Design the entire user experience with simple yet powerful workflows.
Build hundreds of scenarios and get a real-time view of your subscribers’ journeys.
Use e-commerce capabilities to track and address cart abandoners, website visitors, and successful purchases.
2. Marketing Automation is based on intuitive if-then-logic:
Marketing Automation is based on communication workflows that listen and react to your subscriber’s behavior. It’s made of conditions, filters, and actions that can be arranged like blocks. Use the GetResponse Marketing Automation platform to build intuitive workflows by arranging ready-to-use blocks.
The basic logic of GetResponse Marketing Automation is: Marketing Automation is based on intuitive if-then-logic.
GetResponse Marketing Automation searches your marketing list to find the condition you specify and take a certain action. You can communicate with your audience with even greater precision using a tool called filters.