After Google Page Rank update the metric which is given high importance is the Alexa Rank. Google has recently announced that it might not update Google Page Rank anymore. So, to track the growth of the site the metric which is being updated on regular basis as of now is only Alexa Rank. Ofcourse there are other metrics as well like the Domain Authority, Page Authority, Moz Rank, Quantcast etc which are more accurate but these metrics update once in a month. The most fascinating thing about Alexa Rank is that it gets updated each and every day. This is the reason why it has attracted all the Bloggers and Web Masters over the web. Every one keeps an eye on this Alexa Rank to check if their rank is improved or not.
Believe me most of the people judge popularity of a blog or a website just by seeing the Alexa Rank. Even though it’s not accurate but its a very important metric that you should start keeping an eye at. Advertisers also give a very high importance to Alexa Rank. A site with good Alexa rank gets more Banner Advertisements and Sponsored Posts.
What is Alexa Rank?
Alexa.com defines themself as a “web information company“.They rank every website and blog based on their traffic and some other factors. This Alexa Rank gets updated daily. Lesser the number better.
How is Alexa Rank measured?
You might freak out after reading “How Alexa Ranking is measured?“
Alexa.com is measuring your website’s traffic in one of the most unfair surveys around. Why?
They only record those hits which passes through their systems.That means your visitors either have to Install Alexa Toolbar on their browser or you should put an Alexa widget/plugin installed on your blog.
That means the blogs under the niche Blogging, Technology will have a better Alexa Rank compared with the blogs which are not related to Tech Stuff.
In this article I won’t be suggesting you tips like claim your site, Install Alexa Widget, ask people to write a review etc. Instead will be revealing you the exact strategy using which you can improve the Alexa Rank right away.
Understand Alexa Ranking first:
The very first thing you need to do is understand Alexa Rank first then focus on the key areas. Alexa only counts those visitors who have installed Alexa Toolbar on to their browser. Now the question is who are the people who will install Alexa Toolbar on to their browser?