Top 7 Online Marketing Trends in 2020

Online Marketing (or internet marketing) encompasses a lot of things – SEO, content, emails, PPC, and much more. New technologies are emerging every day and, it becomes crucial for us as digital marketers to keep up with the trends.

As we step into a new decade, here are the top 7 emerging online marketing trends that will be huge in 2020.


  1. 7 Online Marketing Trends 2020

  2. Voice Search

  3. Social Media Shopping

  4. Augmented Reality

  5. Interactive Content

  6. Personalization

  7. Chatting Apps

  8. Social Media Stories

7 Online Marketing Trends 2020

Voice Search

What’s better than typing? Of course, searching using voice. From Alexa, Siri, to Google voice assistant, more and more people have started using voice search. The technological advancement makes it much easier for a user to get results in a few seconds!

There’s a lot that marketers can do to optimize their website for voice searches because this is not going to stop anytime soon. You can try incorporating long-tail keywords or question keywords to appear in the voice searches.

Social Media Shopping

When online shopping came up, no one ever thought of using Facebook and Instagram as a shopping hub. But now, over 60% of the Instagram users say that they discover new products on the platform. Over time, Facebook and Instagram have evolved themselves as a user-friendly platform that allows businesses to sell.

Facebook marketplace and Instagram shoppable posts are a hit among brands. You must have come across one of those Insta posts that have shoppable products tagged in them.

Here’s an example of one of the brands on Instagram. They have tagged a couple of products on their post so that customers can click and shop within no time!

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Augmented Reality

Well, virtual reality has been among for quite some time now. And, it’s hands down one of the best experiences that anyone can get. But, augmented reality is the beast that has emerged out and can easily out-pace VR.

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Some of the big brands have already started using AR to take their business to the next level. IKEA is one of them. They have an exceptional feature in their app that allows customers to check if a particular object would look good in their place. How cool is that?

Interactive Content

Content marketing is one of the most important aspects of online marketing. And, interactive content marketing is the newest trend these days. Have you ever clicked on a link that says, “Which Harry Potter character do you look like?”

Well, that’s exactly what interactive content is! People love engaging and, as a business that’s looking to expand, you should use such content more often.

Interactive content is one of the best emerging trends of 2020 because of the following reasons: