Top Marketing Tools & Trends for Realtors

Real estate is a highly competitive market. One could even say that it is a cut-throat industry that is not for the faint of heart. For this reason, it is imperative that any real estate agent who’s serious about their career have a solid sound marketing plan in place.

As a Realtor, it is important to differentiate yourself from other Realtors in the industry. After all, every Realtor in any given market is selling the same product, a house. What sets you apart from other Realtors will be the determining factor in how successful you are in your market.

With the changes in technology, marketing is much easier than it has been in the past. With the click of a little button, you’re able to reach hundreds, if not thousands, of customers in your market area. There are several tools a Realtor can use to effectively market their services and not all of them entail being a technical wizard.


  1. Social Media

  2. Community involvement

  3. Direct Mail

  4. Real estate sites

  5. Creating videos that sell

  6. Word of Mouth advertising

  7. Local networking

Social Media

Social media platforms such as Facebook or Instagram are excellent ways to market your services as a Realtor. There’s a great sense of satisfaction when you’ve sold a home to a satisfied customer and you’re able to post it on social media for the world to see. Social media is not only a way for you to gain bragging rights, but it is also an excellent tool to notify potential customers of your existence.

If people don’t know that you’re selling real estate, then they will not reach out to you if they’re looking to buy or sell their home. Following other Realtors on Facebook or Instagram is an excellent way to gain creative ideas on your marketing strategy. Please don’t misunderstand, this does not mean that you copy their marketing efforts verbatim. What it means, however, is you’re able to get more creative ideas on how to position yourself in your market.

Community involvement

Often, people do business with people locally in their community. If an individual is looking to buy or sell a home, they’re more likely to reach out to a real estate agent that is local to them. Getting involved in local charity events is an excellent way to stay in touch with the local community. In your efforts to connect to the local community, it is important to give back.

As your business grows and becomes more successful, it is imperative that you give back to the community that helped contribute to your success. Also, giving to charity is considered a tax deduction. The more profits you make, the more items you’ll need for tax deductions. Even though it’s not just about getting the tax deduction, it does help when Uncle Sam comes knocking at your door.

Direct Mail

Direct Mail campaigns are highly effective in generating new business. The key to direct mail campaigns is consistency and targeting. In order to make real estate postcards effective for your business, it’s important to perform them on a regular basis. Anyone who knows marketing knows that repetition is key, therefore, it is wise to conduct a direct mail campaign at least every month. Of course, direct mail campaigns cost money so it is important to include the campaigns as part of your expense budget. These campaigns are highly effective in reaching individuals in a particular market. Companies such as Wise Pelican offer direct mail campaign services starting at $0.70 per postcard. They are a turnkey service that offers printing and mail services. They offer several templates that you can customize for your real estate business.

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