Why is My Website Slow? 6 Tips for Increasing Speed

What’s one second of your time? On the light-speed world of online page surfing and half-second attention spans, one second of page loading time can make a major impact on website visitors. Studies have shown that every one-second delay in page load times results in 11% fewer page views, 7% loss of conversions, and a 16% decrease in customer satisfaction.

Simply put, every second of page load time can make a noteworthy difference. For blogs and social websites, a decrease in page views affects ad revenue and long-term audience engagement.

For online stores, a decrease in customer satisfaction hurts customer retention, which in turn affects the bottom line. Increasing website speeds, as a result, is a critical issue on the minds of many website administrators.

Many wish to know how to make their website faster, but in doing so ignore the root of the systematic slowdown. You’re already using a reputable web host, they should be responsible for your website speed, right?

Well, not exclusively. As it turns out, one of the best ways to speed up your entire website is by digging down to the root causes and enhancing the speed of individual problem pages.

If you keep asking “Why is my website slow?”, you should seriously take these 6 tips for increasing website speed into account during your next round of website re-optimization.

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  1. Tip 1: Know the Difference Between Page Speed and Website Speed

  2. Page Speed

  3. Website Speed

  4. Tip 2: Enable Compression

  5. Tip 3: Leverage Browser Caching

  6. Tip 4: Minimize Redirects

  7. Tip 5: Regularly Run Live Tests on Different Hardware and Software

  8. Tip 6: Remain Vigilant for a Better Web Host

  9. Make Your Website Faster – There’s Plenty You Can Do

Tip 1: Know the Difference Between Page Speed and Website Speed

Page speed and website speed are often thrown around interchangeably in common parlance, even though they don’t carry the exact same meaning. In fact, preoccupation with the latter often causes website administrators to entirely overlook the former.

Knowing the difference will go a long way to help you determine what solutions are best for making your website run faster overall.

Page Speed

In simple terms, “page speed” refers to the amount of time it takes for an individual website page to load in its content. This can be further split into two sub-categories that can act as metrics of a page’s speed.

First, there is “page load time,” which refers to the amount of time it takes to load the entirety of an individual page’s content. Second, there is “time to the first byte.” Though this sounds like the scheduled beginning of a hearty Thanksgiving meal, it actually refers to how long it takes for a browser to receive the first byte of information from the requested server.

When a visitor complains that a “website is slow,” they are often observing that several (and potentially a majority) of pages on that website load at a sub-optimal rate (slower than around 2-3 seconds, for modern browsers).

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